For less than $100, someone can start to chip away at your association’s membership.
If a person knows how to build and host online communities, it’s pretty easy to provide your (former) members with:
- Dynamic experiences.
- To grow together.
- And find new friends on the same path.
The best way to prevent entrepreneurs (maybe unhappy members) from peeling away segments of your membership?
Have your own vibrant online community.
What I mean is:
- A thriving community delivers more value to members.
- Builds the emotional glue for retention as members make more friends in your association.
- BONUS: A healthy online community helps boost member attendance at your in-person events.
People want to connect with their friends!
Hmmm… lots of benefits PLUS some protection against an unexpected member drain…how perky is your association’s online community today?